Web Analytics

Eligibility: No prerequisite required
Course Duration: 6 weeks
Learning Mode: Faculty-led Online

This Short-Term Program - designed by veterans in the Analytics industry, helps you master 'Web Analytics', which is predominantly used in Data Analytics.

This course will help you learn and master the tools used in Web Analytics which are widely used for measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

Course Highlights

Real-time Internship
Effective & Appealing Content
Highly Experienced Faculty for Big Data
Certificate from Praxis Business School
Placement Support
Capstone Projects
Learn through Case Studies

Course Curriculum

Introduction to Digital Media Analytics
Introduction to Google Analytics
Concept of Account, Property and View
Concept of Sessions and Users
Concept of Dimension, Metric and Segment
Reading a Google Analytics Report
Audience Analytics
Acquisition Analytics
Behaviour Analytics
Real-Time Analytics
Setting Up and Analysing Events
Intelligent Events
Setting Up and Analysing Experiments
Setting Up and Measuring Conversion Goals
Attribution Modelling
Segment Reporting
Designing Custom Reports
Introduction to Google Adwords
Search Marketing
Display Marketing
Google Adwords Analytics
Managing a Google Analytics Account

Outcome of the Program

You can become a Web Analytics Expert once you have mastered the tools like Google Analytics, Spring Metrics, Woopra etc. You will be awarded a Certificate from Praxis Business School.

Course Inquiry

Admissions

To know more about admission details, call us on: +91 63640 66333

Fee Details

Kindly contact admission department or fill the form. Our team will contact you at the earliest possible.